Sinopse

For years now, the ubiquitous business watchword has been 'keep it simple.' But as more and more businesses go global, keeping things simple for customers becomes increasingly complex. Managers must find new ways to deliver solutions--not just stand-alone products--to customers who expect seamless integration no matter where in the world they may be. This book gives readers the skills they need to master this new global complexity and retain their competitive advantage.Written by an internationally recognized leader in organizational design, Designing the Global Corporation helps companies identify the specific 'level of internationalization' they are engaged in, from simply exporting product to managing multiple units that develop and sell product worldwide. It details the methods leading companies at various levels of globalization are using to build their business worldwide. These methods address the myriad issues that confront the modern multinational--issues defined by emerging geopolitical realities, the transformation and convergence of industries, and the strategic selection of new localities. Taken together, these methods form a framework that corporate executives, global strategists, and regional managers can use to create organizational designs that will work best for them given their company's own unique position.Based on twenty five-years of research with companies around the world, Designing the Global Corporation is the most comprehensive guide to creating or

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