Sinopse

Like a good teacher, journalist Tim Hartford make sense of economics by showing how it works in the real world--and making it all interesting. Through case studies of recognizable companies such as Starbucks, the grocery chain Whole Food, and various healthcare providers, airlines, banks, and other entities and corporations, Hartford makes plain a mysterious--perhaps manipulative?--world. Some of economics is psychology; a lot of it is "forces." And much of it, whether or not we know what terms like "game theory" really mean, affects us every day. Moving from micro- to the macro-level, he explains both the placement of goods on the store shelf and China´s rise to prominence. Without any axe to grind, Hartford uses inventive examples to clue the reader in to how the so-called "invisible hand" reaches into our pockets, and how we can become more informed consumers.

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